TOP 6 Advantages of Custom Websites in 2021

  • Done Kirov
  • 24 Feb 2021
Web Development

Building a website for your business has become easier than ever. With so many website builders like Squarespace, Wix and Wordpress, the process of building a website has become much simpler and many businesses choose to go with a website template instead of a custom made website. However, there are certain advantages that come with having a custom website that are lacking in websites made with templates. In this article, we will go through the most common advantages of custom websites and help you make an informed decision about building a website for your business.

1. Unique design

When building a custom website, you start with a blank canvas, so you can create anything you can possibly imagine. You get to have personalized solutions for everything, you can add any features that you like and the architecture of your website is built in a way that satisfies your requirements. Your website gets to have its own unique personality and there are basically no restrictions on how the site will look. You attain full control over the design and there are no limitations that would occur when working with templates, so you can build a website that's unlike any other. This uniqueness will set you apart from your competition, while allowing you to provide the customers an incredible user experience.

2. Always up to date

Depending on how active the developer team is, a website template might not be kept up to date very frequently. However, when you're working with an agency that offers custom web designs, the code of your website will always be updated. This will also make sure that your layouts and content don't get messed up, which can be the case when getting updates for the Advantages of custom websites 2 template your website is made with. In addition to this, the web development team you're working with will make sure to make any changes and tweaks to the code of your website that are needed in order to keep up with the changes to the Google algorithm, so your website will always be on top of the game.

3. Scalability and flexibility

Building a website from scratch means that you can always add new features to it as the need arises, which means that you can create the website with scalability in mind. As your business grows, your website will be able to grow alongside it. The full scalability that custom websites allow is not present in website templates, because they limit your scalability to what's included in your Plan only, and if you need to upgrade your site, you will need to pay more for a new plan. With scalability comes flexibility as well. A custom website is flexible to change because it is not tied to any unnecessary functionalities and you can upgrade your site whenever you want.

4. Speed

Many of the more common website builders come with a lot of built-in functionalities because they want to cater to the needs of different users and target as many customers as possible. However, not every website made with a website builder needs all of the functionalities that are integrated in the website. The vaster number of functionalities increases the complexity of the technical structure of the site which in turn affects the load time of the website. Having a slow website can be detrimental to the success of your business because most visitors will abandon the website if it takes more than three seconds to load. You can eliminate this problem by having a custom built website, because it allows you to avoid any unnecessary functionalities and you can optimize all the functions on your website, which in turn will make the site faster.

5. Security

In the past few years, internet and website security has become a big concern for search engines, as well as for consumers. When you use a website builder to create your website, you are very vulnerable to any security breaches that affect all other websites using the same platform. On the other hand, hiring a web developer to create a custom website for you will eliminate a significant amount of risk because the developer will always develop with SSL in mind and the source code of your website will be proprietary. In addition to this, your web developer will always make sure to secure your website against hackers, so your site will be safe.

6. Optimized functionality

Having a custom website will allow you to optimize it to your business. At the very beginning, you can choose which functions your particular business will require and will help your business process. This is much more effective than going through thousands of functional options and design options. You can also optimize your site in a way that it meets the needs of your customers and you can make sure that the path from visitor to customer is as short as possible, which in turn will increase your conversions from visitors to paying customers.


Although building a website with a template is a cheaper option, having a custom made website is more cost effective in the long run. A custom made website will give you a lot more opportunities to grow and expand, as well as to have full control over the code and to be able to optimize it to your needs. If you're in need of a custom made website, our team is here to help. We offer high-quality website designs that will capture the essence of your business, will be perfectly optimized for search engines and will help your business maximize its online impact. Contact us right now to get all the help and support that you need.

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