TOP 5 Business Marketing Strategies in 2021

  • Done Kirov
  • 24 Feb 2021
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Marketing

Whether you have an online clothing store or your company offers website design services - you need to have a marketing strategy. It doesn't matter how good your products and services are if nobody knows about them. A well - developed marketing strategy will help your brand become visible to the masses and it will drive traffic towards your company. There are many ways you can promote what you're offering, some better than the others, and it can be a struggle to find what works best and has the most impact. In this post, we will dive into 5 different marketing tactics that will help you reach more people and increase revenue.

1. Social media promotion

In this day and age, when almost everyone owns a smartphone and has one or more social media accounts, the best way to make yourself known is through the major social media platforms. Creating a social media profile dedicated to your company, where you post about all the latest offers and deals is an efficient way to reach more people. Social media platforms like Facebook and Instagram offer paid advertising for a reasonable price which will help your products appear in the feed of thousands of people. The trick with social media is, you need to have a well - maintained profile with quality content, your products and services need to be represented well with a combination of quality photography or design and a clear and concise description. The content you post should be engaging, aesthetically pleasing and it must bring some kind of value into the lives of the consumers - just slapping a poorly lit picture of the product you're selling won't do the job. When customers open your social media profile, they should get the sense that you're offering valuable products and services and that your company is serious and trustworthy - meaning that they won't be scammed or lied to. A neatly kept feed will drive more customers towards you and help you reap the benefits of social media platforms.

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2. Send out a newsletter

Among all the apps and websites that have come and gone, one thing has stayed constant over the years and that's e-mail. Whether in their 20s or in their 60s, everyone who uses the Internet has an e-mail address. Emails reach your audience directly in their inboxes and thus, they can increase sales. Sending out a newsletter on a weekly or monthly basis to your customers is a sure way to get them to take a look at what you're offering. This newsletter can contain all the latest offers, products that are similar to what your customers have viewed before or brand new products that your customers might need. If you offer any type of discounts, including them in the newsletter will help you get the attention of more people. What's important here is to craft a newsletter with a designer's eye that will be hard to miss and will stand out among all other spam mail. Your e-mail list is equally important. You shouldn't be sending out e-mails to everyone but only to a handful of loyal subscribers that have chosen to receive your newsletters.

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3. Write a blog

Every website needs to have a blog since blogging is the cornerstone of online marketing. Having a dedicated space on your website where you can write about topics connected to your products and services will increase the value of your content and the overall quality of your company. Blogposts are informative, they're interesting to read and they teach customers something new in a certain area, while also managing to promote what you're selling. Through reading your blogposts, it will be easier for customers to form a connection with your brand and derive some kind of value from your content. Offering tips, updates and other content will give customers a reason to come back to your website, which gives them the opportunity to buy your products. Along with this, blogs are inexpensive to start, easy to use and they help improve search engine ranking so there's no reason not to start a blog dedicated to your business right now.

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4. Include reviews on product pages

Social proof drives purchases - we're more likely to buy something if people around us recommend it. Online reviews are the biggest source of social proof and they have a big impact on sales. Furthermore, reviews, especially positive ones, make your company look more credible and trustworthy. When customers come to you website, they are more likely to buy a product if someone else has bought it and left a positive review, which means that reviews are a big factor in decision making. In addition to this, when customers have a way of giving you feedback about your products, it will be easier for you to figure out whether the stuff you're selling is really good and whether it fulfils the expectations of your customers.

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5. Offer discounts

Discounts are very attractive to customers and they can help you bring new customers as well as bring back previous ones. Especially during the holiday seasons, when people are shopping a lot more than they normally would, discounted products are even more likely to attract their attention and get purchased. Plus, having discounts makes you stand out from your competition because customers will always choose the best price for the products or services that they are seeking. All in all, discounts will make the image of your brand better and they will inevitably help you attract more people and increase sales.

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The goal of every business, no matter how big or small, is to increase the number of customers and to make more money and marketing is an essential channel to achieving that goal. With these 5 marketing strategies, you will be able to sell more products, be visible to more people and attract more consumers in today's crowded marketplace. If you're in need of professionally designed social media profiles, our team is here to offer their services and make your social media profile hard to miss among the mass of businesses online.

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