The layout of your website can be a determining factor in its success. It can either compel visitors and make it easy for them to find the content they're looking for, or it can confuse them and turn them away from your website. Choosing the perfect layout for your website can be a daunting task, you can try going for a unique design, or you can choose one of the many popular layouts. However, if you visit a few popular websites, you will notice that they use similar designs and there's a reason for that. Common website layouts are usable, it has been proven that they work, they are familiar to users and easy for them to use because they already know the features, and they are a timesaver since you don't have to think of a whole new layout. In this article, we will go through the most popular website layouts that you can choose from when designing your website.
This type of layout presents the content in one vertical column and is simple and easy to use. It has grown in popularity especially since the growth of the mobile web because the website can use the same design on different devices, such as mobiles, tablets and desktops. Single column layouts create a very pleasant reading experience because the focus is on the content and there's no clutter on the sides. They also work great with images because you can display an image as big as you like. This type of layout is usually used in many personal blogs that have a minimalistic design. If you want people to focus on reading your content without being distracted, this is the layout you should choose.
A split screen layout is a layout in which the screen is divided in two. This type of layout works great when you have two equally important pieces of content that you want to display to the user. It's great for situations in which you're giving the user a binary choice, for example when the services you're offering are both development and design, or when you have an online clothing store and you want to present to the user both a male and female clothing line. It can be a limiting choice because it doesn't work well with a lot of textual information but in some cases it's the perfect choice. A way to make this type of layout more compelling is to add some animation and create a more dynamic experience.
The asymmetrical layout allows you to split the screen in two parts that aren't equal. This offers the chance to add emphasis on one side of the page and to identify what's your primary and what your secondary content. When appropriately implemented, the asymmetric layout can guide the user's eye from one element to another by creating focal points. These points of focus can be created by adding elements with contrasting colors that will add visual weight to specific elements. This type of layout works best on minimalistic designs and on landing pages, where that the user will be directly engaged at the very first glance.
An image tells a thousand words - that's exactly the idea that this design is based on. In this type of layout, there's a picture which covers the whole screen and is intended to make a lasting impression. This layout works wonders when you need to display only one product or service and draw the user's attention to it. The bold photograph or illustration creates an immersive and emotional experience for the user. Combined with typography, it can get the message across clearly and effectively. When choosing this type of layout, it's important to make sure that your photo or illustration is high quality and relevant to the message you're trying to portray.
This type of layout is a common approach that a lot of websites use. It displays a series of options that the user can choose from, accompanied with a short description which helps users find the content they are looking for by clicking the card. The reason why so many websites choose this layout is because it can be easily manipulated. The cards can be of different sizes and the number of columns can vary based on the screen size. This makes it very suitable for responsive designs because the cards can rearrange to suit the particular device. It's great for content-heavy sites and works best for online clothing stores, websites that offer videos or some type of imagery as well as blogs. What's important here is to find pictures that are relevant to the content that's included and to try to make the cards equally big so that there's more symmetry and the website looks more aesthetically pleasing.
As the name suggests, this layout is most frequently used in magazines or news sites that display a large number of stories. The magazine layout is inspired by the print layout and it presents a lot of content using imagery and bold headlines. It can get somewhat confusing and distracting for the user, so the best way to combat that is to create a visual hierarchy. This is accomplished by making some of the stories considerably larger than the others so that the user knows where to look first. If you want to use this layout, you should keep things simple by using clean typography and simple navigation bars. This will prevent it from being overwhelming and create an interface that is straightforward and easy to interact with.
There are a lot more website layouts you could choose from, but these 6 are the most common ones and the ones that work best. If you need help choosing a layout for your website, our team is here to help. We offer compelling website designs that will help you engage more visitors and offer a great user experience. Contact us to get advice and more information on this topic.
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