TOP 6 Reasons Why You Need a Professional Logo in 2021

  • Done Kirov
  • 24 Feb 2021
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Graphic Design

Whether you're a new business owner or you already have a business established, you need a well-designed logo. A logo is a combination of image and text that creates a visual representation of your business. The logo of your company is the single, most important aspect of your brand identity and it's an integral part of making your business a successful one. Here are some of the most important reasons why you need a well-designed logo:

1. It's the first impression customers have of your company

A logo is the face of the company. It's the first thing your potential customers see, the first impression they get for your brand. And first impressions are lasting impressions, there's only one chance to get them right. The attention span of customers is pretty short, it takes them about 2 seconds to decide if a brand is worth consideration. Since people are visual beings and they make a lot of decisions based on the visual aspects, a well-designed logo is essential to the success of your brand. A beautiful logo grabs attention and instantly makes a connection with the customer. It communicates who you are and what you do and is one of the deciding factors in attracting customers and increasing profit.

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2. Conveys your mission

A well-designed logo says everything without uttering a single word. It's more than just an image with some text, it's a pillar of your brand. It's the point of recognition for customers and an important foundation for the branding of your company. Successful branding is all about the story you tell that will have an impact on your customers' emotions and your logo is the thing that sets the stage of that story. A good logo visually expresses your purpose and your mission, it has meaning built in it and makes it easy and simple for customers to understand what the vision of your company is. And when the vision become clear with just one look at the logo, it's much easier to attract your target audience, to find the people who need your products and services.

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3. Distinguishes you from competitors

In a well established market, a good logo will help you stand out from your competitors, and in an emerging market, it will propel you forward and help you dominate the stage. Between so many companies that look nearly identical to one another, your logo can mean the difference between obscurity and success. Having a well-designed and unique logo will separate you from the countless other businesses, it will show customers why they should choose your company instead of the companies of your competitors. A good logo dares to be different and it's easily memorable to the customers, which gives you a competitive edge. If you don't have a well-designed logo that stands out, you are missing out on an opportunity to make your brand stick in the minds of your customers.

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4. Builds trust and loyalty

The logo is the symbol by which customers recognize your brand. Customers may forget the name of your business, but your logo will always be branded in their memory. A well-designed logo builds trust and loyalty because it makes customers know that they are in safe hands. It establishes a bond between your company and your customers and it expresses feelings of excellence and integrity and makes it hard for your customers to forget about your business. As your brand grows, more and more customers will be familiar with your logo and if you've established a positive association through your logo, customers will remember you, trust you, tell others about you and seek you out again and again.

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5. Represents quality and value

The logo of your company is the foundation of your brand identity. It communicates ownership, quality and values. It establishes the identity of your business - it tells customers who you are, what you do and what value you bring the life of your customers. If your logo is not sophisticated and professional, it will be harder for customers to believe that the products and services your company offers are of great quality. A well-designed logo is an easy way to convey to potential customers that your business is professional, trustworthy and provides quality goods or services.

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6. It's omni-present

Your logo is not just the first thing customers see when they look up your company, it's also something that's present everywhere. It can be placed on the packaging of your products, on your social media accounts, on the business cards for your company, the envelopes, letter heads as well as on all of your marketing. This emphasises the importance of it even more. The fact that your logo is present everywhere is a great indicator that you need a professional and well-designed logo. A good logo is a visual element that is aesthetically pleasing and looks good no matter where it's placed.

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Now that we have established the importance of a beautiful, well-designed logo, the question is where to get one. Our advice is to have it professionally designed. Although you can try your luck and design it on your own, it will lack sophistication and won't be as powerful as a professionally designed logo. If you're thinking of starting a business or already have one and are looking for someone to design your logo, our team is here to help. We provide original and unique logo designs as well as business card, envelope, packing, letterhead and social media profile designs.

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