Promoting your online business on a social media network is a great way to directly communicate to your audience and reach more customers. However, when it comes to choosing between different platforms, it's important to know which one will be the most suitable for your particular online business. In this article, we'll go through the top 7 social media networks and help you decide which ones you should promote on.
If you're in the process of building your brand's identity, Instagram is the perfect platform for it. It revolves around photos and videos, so it's great for appealing to the visual aspect of your business. Companies that focus on fashion or tech would benefit the most from this platform exactly because of the visual nature of Instagram. It has more than 1 billion monthly users, the majority of them being under 25, so it's a perfect social network for businesses that target young people. The features that it offers, such as hashtags, stories, or live video provide a way to reach a multitude of people and to expand your social presence.
The first platform that comes to mind anytime social media is discussed is Facebook and there's a good reason behind that. There are 2.7 billion monthly active users on Facebook which makes it one of the biggest social media platforms around the globe. It was also the first platform to provide advertising options for businesses. The diversity that's present on this platform makes it suitable for promoting a variety of online businesses and most consumers expect any type of business to have a presence on Facebook. It has a casual, friendly environment which requires an active marketing strategy and consumers want quick answers to all of their questions or concerns as well as a frequently updated Facebook page. All things considered, if you're going to choose only one platform to promote your online business on, it should be Facebook.
When it comes to being professional, no other social network can compare to LinkedIn. It is a community of employees and business owners who connect on a professional level, which makes it the most formal among the social media platforms. It has over 300 million monthly users, most of them older than 25, so it's the perfect place to hire people and to help potential applicants learn about your job offers. Generally, it's better suited for companies that seek businesses as clients, rather than for marketing directly to consumers, but there's a lot of influencers present on the platform, so you can raise your sales if you manage to connect with them and introduce them to your brand.
With approximately 330 million monthly users, Twitter might not have the same broad audience as Facebook, but it is undoubtedly one of the most accessible social networks in the world. The fact that its posts are limited to 280 characters makes it great for concise and interesting information about your brand, including discounts, news, specials or other updates on your online business. It is also used for driving traffic to your website by sharing links to blog posts and other useful content. If you post regularly and engage with your audience, especially by retweeting when a customer tweets something nice about your business, you can quickly grow your following and appeal to a broader audience. Especially if you want to expand brand awareness, Twitter is the perfect social media platform for you.
If your online business revolves around selling products, especially clothing, jewellery and makeup, Pinterest is the right platform for you. Especially if your brand offers products made specifically for women, Pinterest will be very helpful since 85% of its monthly 300 million users are female. On this platform, you can upload individual photos with product information in the description, as well as a link to the product page. Additionally, the built-in shopping feature that it has makes it much easier for businesses to promote their products on this social network. It is one of the best social media platforms for promoting visual content and the advertising options allow you to drive traffic directly to your website and to connect and communicate with potential customers.
With 2 billion monthly users and taking into consideration the fact that it's the second-largest search engine in the world after Google, Youtube is a great platform for promoting any type of online business. From tutorials and demonstrations to product reviews and giveaways, this platform offers a variety of ways to promote your brand and connect with your target audience. Once you begin to make videos about your products and services, they will start showing up in Google and Youtube search results, which means that you'll reach a bigger audience. All things considered, whatever your brand is about, you should be making content on Youtube and utilizing its benefits.
To sum up, promoting your business on social media networks has many advantages. You can reach millions of people around the world, target specific groups and apply your marketing strategy for free or at a very low cost. In addition to this, it's a fast way to distribute information and content to a lot of people and it's easy to use, you don't need high-level skills or special computer equipment in order to promote your brand. If you're planning on promoting your online business on any of these social networks, contact our team to get uniquely designed social media profiles that will help you attract and engage customers for your business.
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