Understanding your target audience is key in growing your Instagram page. If you don't know what interests and attracts your audience, you'll have no idea what kind of content to produce for them. In this article, we will share tips that will help you understand how to create a successful Instagram strategy and increase the number of followers you have.
As with anything else, consistency is key when it comes to having a successful Instagram platform. Most of the Instagram users spend several hours a day scrolling through the app, so posting once a day or even a few times a day will help you get noticed by more people. The quality of your content matters a lot, but so does the quantity, so if you want to gain more followers, posting frequently will help you out.
The right hashtags can help you appear in front of the right audience. You can use Instagram's search features to find the most popular hashtags and then to narrow them down to a list that contains the ones relevant to your content. Another way to determine which hashtags you should use is to check the posts of your competitors, especially the ones that have a bigger audience. Once you've figured out which hashtags to use, your content will gain visibility among your target audience.
Figuring out what's trending currently will provide you with a better sense of what kind of content people want to see. Viral content attracts a ton of people so when you understand what it entails, you can replicate it and add your own unique touch to it. This doesn't mean that your posts will reach millions overnight, but you will surely attract a larger portion of people to your profile when you serve them exactly what they wish to see.
When following different Instagram accounts, people often forget that there's a person and not a robot on the other side of the screen. Connecting with your audience and communicating with them will humanize your brand and you will seem much more approachable. You can engage with your audience by replying to their comments, going live and answering their questions as well as replying to their messages and having a conversation with them. Sometimes, you can even be the one to text them first and ask them why they followed you and what kind of content they like seeing on your profile. This will help you establish a bond with your followers and understand them on a deeper level.
A picture says a thousand words, but a video is worth infinitely more. Especially when it comes to a platform like Instagram, videos are one of the best marketing tools. Studies have shown that the engagement numbers for videos are growing at a much faster rate than photos and you can convey much more complex and in-depth stories with a video than with a photo. Whether it's video stories, short videos under one minute, or longer IGTV videos, you should definitely create some type of videos and generate a ton of engagement with them.
Targeting your audience and growing on Instagram is not a simple task. However, if you apply these tips and focus on learning about your audience, your content strategy will become more refined and successful over time.
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