11 Tips to Expand Your Content Marketing Presence for Your Startup

When it comes to developing a good content marketing strategy and producing original content, it might sometimes be challenging to get your head into a competitive market and determine which strategy is the right fit for your business. 

Especially if you feel that your current content isn’t producing the results you’re looking for, it’s now time to rethink your message and explore different methods of how you can expand your marketing presence. 

In this article, we’ll dive deeper into learning more about the top tips you need to follow for expanding your content marketing presence. 

1. Identify which type of content marketing strategies exist 

The number one piece of advice we can give you for content marketing is that there is no such thing as one type of strategy. Different content marketing strategies serve different purposes and knowing which type of content you need to put out is important for motivating and educating your target audience. 

Here is a general overview of what kind of content exists: 

1. Blog articles 
2. Long-form content 
3. User-Generated Content (UGC) 
4. Short-form videos
5. Email and Text Marketing 
6. AI-Generated Content 
7. Social media content
8. Audio content
9. Free guides and information
10. White Papers and case studies 

While each content type is different, you need to clarify from the beginning which one best fits your target audience and why you need it. 

2. Plan your content in advance

You don’t lose anything if you are planning your content in the pre-publication stage and build a plan in advance. This includes your title, primary SEO keyword, main topic covered, secondary topics, target persona, and more. 

There are plenty of tools you can use for scheduling your social media content weeks and months ahead before posting them. This not only reduces time consumption but helps you focus more on other important tasks. 

3. Continuously post on your social media channels 

You can promote your content even before publishing by building up your social media audience. Use infographics, quotes, and teaser images. Include research statistics in your content and mention if they come from original research or industry experts. 

If you have a well-established fanbase, you can ask questions on social media to give you a sense of what topics you need to cover. This makes sure that your content is interesting enough for your target audience while keeping them engaged at the same time. 

4. Look for potential collaborators 

Collaborating with partners is an effective way to reach a larger audience. There are plenty of opportunities for collaboration which includes collaborating with partners, bloggers, YouTubers, and podcasters. 

For example, if you are focusing on writing content on Instagram, you can reach out to Instagram influencers. There are different types of influencers, but your best bet is to communicate with micro-influencers since they have a more active fanbase and can help you out more. 

5. Create a website using AI 

Your company’s website is the centerpiece of your digital presence. When customers want to learn more about your brand and business, your website is the first place they’ll go. 

Therefore, it’s important to optimize and refine everything. This includes consistent branding, helpful information, a responsive design, and simplified page navigation are important for creating a high-quality customer experience. 

AI website building tools have come such a long way and they are now making it possible to create websites in minutes. They take care of all the work for you and save you time to focus on more important tasks in your business. 

Moreover, compared to traditional web-building methods, AI web builders cost less and can get the job done in a much shorter time. You’ll not be paying thousands of dollars to create a website and wait months for it, but get it up and ready instantly by only paying a monthly subscription. 

6. Leverage user-generated content (UGC) 

UGC is one of the best ways to build trust and a sense of community around your brand. Most people trust others so when you start posting UGC, they’ll more likely be inclined towards your content. In fact, UGC has been shown to generate 8.7 times more powerful results than influencer content, which makes it 2.5 times more shareable. 

Therefore, it’s always important to influence your customers to share their experiences with your product by using specific hashtags. You can share their content on your platforms, show customer reviews, enhance brand visibility, and strengthen long-term customer relationships. 

7. Optimize your search engine ranking (SEO) with AI 

Content marketing and search engine optimization go together. Without the proper optimization, even the best content out there can go unnoticed. Incorporating relevant keywords helps in increasing your chances of being found on search engines. 

Also, it’s important to make your content well-structured, following keywords naturally placed in the heading, meta description, and image alt tags. 

However, AI tools have evolved over time and they are now capable of doing this for you. Let’s take a closer look at how AI tools are optimizing your content to make sure it ranks on search engines: 

1. Advanced keyword research: Popular tools like Surfer SEO, Ahrefs, and SEMrush can analyze large amounts of data for identifying which keyword is best for your content and provides you with an in-depth competitor analysis. These tools can recommend long-tail keywords and uncover niche phrases to improve search engine rankings. 
2. Content optimization: AI-driven platforms analyze your content against top-ranking pages which helps in improving keyword usage, structure, and readability. 
3. Content performance analysis: Google Analytics and RankSense use AI for analyzing traffic, bounce rates, and conversion metrics. They provide you with advanced insights for improving your content performance and suggest which areas you need optimization.
4. Predictive analytics: AI tools predict future trends and analyze user behavior which helps you forecast future decision making. 

By taking advantage of AI tools, you can easily stay competitive in today’s face-paced online world and make sure that your content ranks high and effectively targets your audience. 

8. Short-form videos 

Video marketing is one of the most effective methods for engaging with your target audience. For example, TikTok and YouTube have become viral for video content and many of the times, you’ll see short videos have high engagement rates and also have a positive effect on how they rank on search engines. 

Statistics show that the ideal video length should be anywhere between 3 to 6 minutes. They mention that around the 3-minute mark, user engagement is the highest and most commonly replayed. 

9. Make your content interactive 

Good content can’t be achieved if it’s not interactive, but interaction is what makes everything possible if you want to take things to the next level. When posting, it’s always a good idea to include polls, quizzes, and interactive infographics to increase audience engagement and keep visitors on your website longer. 

Interactive content can be more personalized and provide a much more fun experience for your users, improving the user experience and encouraging them to come back. Moreover, interactive content is much more likely to get shared. 

10. Text & email marketing 

Text & email marketing play an important role in converting leads and building long-term relationships with customers. Whenever visitors input their contact information on your website, they are showing you they are interested in your brand. 

To get the most out of these channels, it’s important to focus on the delivery time and what kind of messages you are sending to your subscribers. To keep them engaged, send out special offers, seasonal promotions, and personalized updates. 

Since your audience is already familiar with what you have to offer them, it’s important to mention the special offers in the subject line. 

11. Free guides and information 

In the middle of content marketing strategies, offering free guides is great for attracting your audience's attention. Providing your audience with valuable resources not only helps them learn more and build trust over time but also makes your brand look authoritative. 

Free guides can cover a range of topics, which can be about starting a business, acquiring customers, writing an email, increasing your social media presence, designing a social media logo, etc. 

Content marketing is the future and is always evolving 

Mastering content marketing not only helps improve customer engagement and reach but also helps build a stronger brand presence. Expanding your content marketing presence is critical for the growth of your startup. By implementing these practices, you can create a high-quality and engaging strategy that will instantly reach your audience. 

Prioritizing personalization, consistency, and value-driven messages not only attracts new customers but builds long-term relationships. As your business continues to scale, you need to continuously analyze performance metrics and adapt to ongoing trends to make sure you still remain in the competitive online landscape.