Leire Fargepaletter

Choosing the right clay color palette is vital for branding as it helps create a strong visual identity. The colors associated with clay can evoke specific emotions and perceptions about a brand, influencing customer experience and recognition.

Colors that work best for clay typically include earthy tones like terracotta, ochre, beige, and soft pastels. These colors resonate well with the natural qualities of clay, creating a harmonious and appealing aesthetic.

A strong color palette for clay should include a balance of neutral and vibrant tones, complementary colors, and a consistent scheme that reflects the brand's identity. Considering color harmony and emotional impact is essential to effectively communicate the brand message.

When selecting brand colors for clay, avoid overly bright, neon colors that may clash with the earthy tones of clay. It's important to steer clear of trends that might not represent the brand's essence over time, ensuring a timeless and authentic palette.

To ensure that a clay color palette is accessible, it's crucial to consider color contrast and clarity. Tools for contrast checking can help evaluate visibility for individuals with visual impairments, ensuring that the final palette is inclusive and functional.