In 2025, your brand is only as strong as the assets that represent it. As competition intensifies and customer expectations grow, having the right marketing collateral is no longer optional, it’s essential.
Design trends, customer behaviors, and technology are evolving fast, so this means it’s critical that your materials are modern, consistent, and strategically aligned with your business goals.
In this article, we’ll break down the top marketing collateral your business needs in 2025.
1. ActiveCampaign
ActiveCampaign is more than just an email platform, it’s a robust sales automation software designed to help businesses streamline their sales processes and close more deals with less manual effort. In 2025, it stands out as a go-to tool for small to mid-sized businesses that want to combine automation with personalized customer engagement.
At its core, ActiveCampaign offers a powerful CRM with automation built in, allowing sales teams to track leads, manage pipelines, and automate follow-ups based on real-time behavior. With customizable sales workflows, you can trigger actions like sending a message, updating deal stages, or assigning leads to reps, all without lifting a finger.
ActiveCampaign allows businesses to shorten the sales cycle, reduce lead leakage, and improve close rates. If you’re looking for a sales automation platform that bridges marketing and sales with ease, ActiveCampaign is one of the smartest investments you can make this year.
2. Zapier
Zapier is a powerful sales automation software that helps businesses automate repetitive tasks by connecting the tools they already use. In 2025, it continues to be an essential platform for sales teams looking to streamline operations, save time, and eliminate manual data entry without requiring any coding skills.
At its core, Zapier works by creating automated workflows called Zaps, which trigger actions between different apps. For example, you can automatically send a slack notification when a new lead fills out a form on your website, create a contact in your CRM from a Claendly booking, or add a task in Trello when a deal reaches a new stage in your sales pipeline.
For sales teams, this means fewer missed follow-ups, smoother handoffs, and faster response times, without constantly switching between platforms with support for over 6,000+ apps, including tools like hubSpit, Salesforce, Gmail, and Google Sheets, Zapier becomes the glue that keeps your entire sales stack in sync.
Zapier doesn’t replace your sales tools, it supercharges them by automating the busywork. If you want to build an efficient, hands-free sales workflow that scales with your business, Zapier is one of the best tools to have in your automation arsenal this year.
3. HubSpot
HubSpot is one of the most comprehensive sales automation platforms available in 2025, built to help businesses attract, engage, and close leads more efficiently, all from a single and unified system. It’s especially popular among growing teams who want powerful tools without the complexity of traditional enterprise CRMs.
With HubSpot’s Sales hub, you can automate the entire sales pipeline, from lead capture and follow-up to deal tracking and reporting. Features like email sequencing, task automation, smart notifications, and AI-powered lead scoring makes sure your sales reps spend less time on admin and more time selling.
What truly sets HubSpot apart is its deep integration across marketing, sales, and customer service, giving your sales team full visibility into each contact’s journey. Every email opened, link clicked, form submitted, or website visit is tracked, allowing for highly personalized outreach and smarter conversations.
4. Pipedrive
Pipedrive is a sales automation software built by salespeople, making it one of the most user-friendly and efficient tools for managing sales pipelines in 2025. Its core strength lies in helping teams visualize, track, and optimize every stage of the sales process, all while automating repetitive tasks to keep deals moving forward.
Pipedrive also includes smart features like AI-powered sales forecasting, goal tracking, and activity suggestions to help your team focus on high-priority actions. With built-in email integrations, customizable workflows, and over 300+ third-party app connections, it’s easy to tailor the platform to your exact needs.
Whether you’re a solo founder or managing a full sales team, Pipedrive is an ideal choice for businesses that want streamlined sales automation without the complexity. If your priority is clarity, speed, and closing more deals, Pipedrive is a top-choice that you’ll want in your sales stack this year.
5. ClickFunnels
ClickFunnels is a leading sales automation platform designed to help businesses create high-converting funnels that guide prospects from first click to final purchase without needing a developer or designer. In 2025, it remains a go-to tool for entrepreneurs, marketers, and sales teams who want to automate the customer journey and maximize conversions with ease.
At its core, ClickFunnels allows you to build complete sales funnels, from landing pages and opt-in forms to checkout pages, upsells, and email sequences, all in one place. It's-drag-and-drop editor makes it simple to customize each funnel step to match your brand and objectives.
What makes ClickFunnels powerful is its ability to automate the entire lead-to-sale process. You can create behavior-based email sequences, trigger follow-ups based on user actions, and even A/B test entire funnels to optimize performance. Whether you’re selling digital products, subscriptions, services, or physical goods, ClickFunnels helps you do it faster and smarter.
6. Outreach
Outreach is a powerful sales automation and engagement platform designed to help sales teams streamline outreach, scale personalized communication, and close deals faster. In 2025, it stands out as a top choice for B2B companies and revenue-focused teams looking to maximize productivity without sacrificing quality interactions.
Outreach automates the sales outreach process through multichannel sequences including email, phone, social media, and text, allowing reps to stay top-of-mind with prospects while spending less time on manual tasks. Its smart workflows automate follow-ups, task reminders, and lead prioritization, making sure no opportunity falls through the cracks.
What sets Outreach apart is its advanced AI-powered insights that help reps optimize message timing, subject lines, and content to increase response rates. It also integrates seamlessly with popular CRMs like Salesforce and HubSpot, keeping your data centralized and your pipeline accurate.
7. Nutshell
Nutshell is an easy-to-use yet powerful sales automation software built specifically for small to mid-sized businesses that want to close more deals without getting bogged down in complexity. In 2025, it continues to be a top choice for lean sales teams looking to automate tasks, manage leads effectively, and drive consistent growth, all from a single platform.
With Nutshell, you get a user-friendly CRM combined with robust sales automation features like email sequencing, task automation, pipeline management, and real-time reporting. Its visual pipeline helps teams track deals at a glance, while automated workflows take care of repetitive actions such as sending follow-ups, assigning tasks, and updating deal statuses.
Nutshell also integrates with popular tools like Google Workspace, Outlook, QuickBooks, Slack, and Mailchimp, making it easy to fit into your existing workflows. Its built-in email marketing tools are especially helpful for teams that want to keep both sales and marketing efforts aligned without switching between platforms.
8. Reply
Reply is a dynamic sales automation software designed to help teams automate and personalize outbound sales at scale.
In 2025, it remains a favorite among SDRs, B2B marketers, and remote sales teams who need to consistently engage leads across multiple channels without sacrificing personalization.
With Reply, you can build automated sequences that include emails, calls, LinkedIn messages, SMS, and even WhatsApp, all from one dashboard. These multi channel touch points make sure your outreach breaks through the noise and reaches prospects where they’re most likely to engage.
Reply’s built-in AI tools take your outreach a step further. Features like AI-powered email writing, send time optimization, and intent detection allow your team to work faster while increasing reply and conversation rates. The platform also offers detailed analytics, A/B testing, and integration with major CRMs like HubSpot, Salesforce, and Pipedrive.
Choosing the right sales automation software to accelerate your growth this year
Sales automation isn’t just a luxury in 2025, it’s a necessity for any business that wants to scale efficiently, close more deals, and stay ahead of the competition. From robust platforms like HubSpot and Outreach to user-friendly tools like Nutshell and Pipedrive, the right software can transform your sales process by eliminating manual tasks, improving follow-up consistency, and unlocking deeper insights into your pipeline.
Each of the tools on this list offer unique strengths tailored to different business needs and team sizes. The key is to choose a platform that aligns with your sales goals, integrates with your existing tech stack, and empowers your team to focus on what they do best: Building relationships and closing deals.