Choosing the best fonts for logos is essential for creating a professional eye-catching look for any brand and business. Fonts change over time and let’s face it, modern fonts have taken over the logo design and brand world. 

Sometimes, it might get complicated to choose the right font for your logo but don’t worry because we have already come up with a list that will clarify which option is the best for you. 

Therefore, let’s dive deeper into this article to learn which fonts are the right choice for you! 

Four types of logo fonts exist

Before we go deeper into the article, we’ll describe the four main types of logo fonts that exist: 

1. Serif: Serif fonts are traditional logo fonts and have a long legacy and are timeless (never run out of the trend). Great examples of brands that use serif logo fonts are Role and Mercedes-Benz. 
2. Sans-serif: These type of fonts are straightforward and minimalist. Google is a perfect example of a brand that uses a Sans serif font. 
3. Script: Also known as cursive fonts are formal and elegant. They can either be formal or casual and the interesting part of script fonts is that they look like handwritten fonts. 
4. Display fonts: Also called “decorative” fonts come in different variations and are unique. These type of fonts are made from scratch and for specific brands. They help distinguish your brand. A good example of a brand that uses a display font is LEGO. 

From all of these four types of logo fonts, there are 14 different individual logo fonts that are currently trending this year, so let’s check them out. 

14 Popular logo fonts to choose from this year

1. Anona 

Anona is a versatile and elegant font that blends well with contemporary design elements. Its clean lines and precise curves have a modern look, making it a perfect choice if you create logos for high-end and luxury brands in the fashion and hospitality industry. 

Let’s not forget that it’s highly readable and great for editorial and publishing purposes. 

2. Proxima Nova 

Proxima Nova was designed by Mark Simonson. Spotify is a popular brand that uses this font and many modern brands consider is as a great option to go with. Nevertheless, it’s a sans-serif typeface that is well known for its clean lines, geometric shapes, and balanced proportions. 

It has a both contemporary and classic design because it is readable and adaptable to all design situations, which makes it a first line choice for social media design images, web design, and branding. 

3. Geist 

Geist is a top choice for web developers and designers when it comes to building consistent web experiences. It’s a clear and modern-sans-serif type and is often compared to Helvetica and Neue. It has a straight and geometric structure that makes it easily readable and suitable for print and digital landscapes. 

Brands that want to give their logos a professional look will use this font. Geist comes in different styles and weights, giving you the flexibility to create bold headings, and body text in the same type family. Business people in the tech industry use it the most. 

4. Seismic 

The seismic font is a bold and attention-grabbing sans-serif typeface. It’s well known for its thick and heavy letterform and its impressive geometric shapes.

If you want to make a good first impression, the seismic font definitely won’t let you down. It has a modern look and is mostly used in the tech and sports industry. 

This type of font is widely seen in energetic images that stand out both in print and on screens. The boldness of the font promotes readability at a distance and makes it an ideal choice for large-scale applications such as posters. 

5. Satoshi 

Satoshi is a modern sans-serif font that is inspired by Swiss typography. Its geometric and minimal letterforms offer a contemporary and sleek look that can be used in different design applications, making it a great choice both for print and digital interfaces. 

Satoshi can easily be adapted to almost everything. It’s more of a neutral font and a popular choice for minimalist and tech brands. Also, many corporations also use this font type in their image designs. 

6. Futura

A font that can be used in multiple scenarios and has a rich and elegant feel to it. This classic font is used many times in the luxury industry and combines modernity and timelessness. It was initially designed in the 1920s, and became popular due to its perfectly circular letterforms and modern lines. 

Futura is most commonly used in logos and advertising for its ability to convey both innovation and elegance. Futura’s readability and versatility makes it a suitable option for many image applications. 

7. Suisse 

Suisse is a sans-serif typeface that was designed by Swiss Typefaces. It’s well-known for its geometric shapes and clean lines. It follows the principles of Swiss typography, involving a sense of sophistication and versatility. 

The Suisse font strikes a balance between contemporary relevance and timeless elegance, making it a preferred option for many design applications. It has a wide range of styles and weights and offers lots of flexibility .

8. Charis 

Charis is a serif font that promotes readability and warmth, making it a great option for articles and long-form texts in books. It has a well-balanced and elegant design with classic serif features that give it a traditional approach. 

The font is based on the Bitstream Charter typeface, which was designed to adapt to different print sizes and screen resolutions. Charis' versatile style makes it work well in academic publishing and when using imagery for digital content where everyone values clarity more than anything else. 

9. Helvetica 

Helvetica was designed initially by Monotype. It’s widely used and easily meets all demands of modern design practices. It follows the principles of Swiss design and offers highly readable letterforms. It’s easily adaptable with different applications. 

Also, let’s not forget that it’s one of the most popular typefaces used worldwide, and is one of the top choices used by designers and brands. 

10. Just SANS 

If Just Sans was a person, you wouldn’t need to worry about them going anywhere because it’s a font that sticks around all the time. It’s a timeless and classic font that adds sophistication to any logo design. The geometric shape provides consistency and makes it more legible while retaining a unique feeling. 

Arial is similar to just SANS and is a font that is regularly used on Google Docs, and other areas. The short answer is that if you are looking to make your logo simple and reliable, this font is the right choice for you. 

11. Kinfolk 

Kinfolk font is a minimalist serif typeface that is inspired by an elegant aesthetic of the Kinfolk magazine. It’s more well-known for its spacious letterform and clean lines and has both a classic and modern feel to it, making it one of the best choices for lifestyle and branding publications. 

Their simplicity makes it possible to create a logo that gives a calming look and focuses more on clarity so you don’t have to tire your mind when looking. 

12. Neue Montreal 

This font is modern and was created by Pangram Pangram Foundry, which got its inspiration from the famous city of Montreal in Canada. With its geometric shapes and sleek lines, it blends a classic elegance vibe with the clean lines and can be used for a wide range of design applications. 

Neue Montreal offers many styles and weights, and regardless of what they are used for, be it a body text, a headline, or something else, the font has a natural and unique personality to it, making the visuals highly interesting. 

13. Didot 

Didot is a font that can be used in many contexts, from creating logos for luxury establishments to fashion labels and much more. It’s a classic font that never runs out of its game and isn’t too formal. It has that unique feeling that allows it to quickly draw attention and leaves a good first impression. 

This is a common font that has been used by both French and Italian brands for centuries. If you look at some of the greatest logo designs in the world of fashion, you’ll realize that most of them used Didot as their font style. 

For this exact reason, many will consider it as one of the best fonts for logos of all-time since its style is timeless and can never lose its context. 

14. TA Modern Times 

TA Modern Times is a serif typeface that combines both classic elegance with modern design elements. It’s known for its high contrast between thin and thick strokes. It offers a sophisticated and editorial feel that is suited for fashion, high-end publications, and luxury brands. 

Its class is timeless so it captures both modernity and classical vibes, making it a great choice for designers to show an elegant font in their logo. 

It’s now time to choose the font that is right for you 

2024 is a year that has bought many logo design trends that promote both a timeless feel and innovative look to it. The fonts on the list are always going to change, and while some of them might disappear, they might make a comeback in the future, who knows. 

Choosing the right logo font is important for brand recognition, promoting a unique brand personality, and visual consistency. By choosing one of these popular fonts, you are preparing your brand to leave a lasting impression in today’s competitive market!